Quick Takes (v71): Meaningless "Major Endorsements"

Last night on ABC's World News Tonight, we were urged to the edge of our seats with the news that Donald Trump received a "major endorsement." 

Who could it be, I wondered... Meghan McCain? Jeb Bush? Rachel Maddow? Or wait... maybe it was Carly "Look at that Face" Fiorina, who ran against him in 2016? 

Oh, silly me... it was Sen. Tim Scott (R-SC). You remember him, right? The only Black Republican in the Senate? Former presidential candidate? The guy forced by the press into declaring he had a girlfriend?  Yeah, that guy. 

Can you imagine how this must have been "a big boost" for Donald Trump,  and "a major snub" for Nikki Haley, who appointed Scott to the Senate back in 2012?  That's how ABC's Rachel Scott described it about ten minutes into the broadcast. 

My guess? It's neither of those things. 

Sure, all the candidates in the race hope for the endorsements of those who drop out, and one might expect there'd be a bit of loyalty from Scott to Haley, but she's behind both Trump and DeSantis coming out of Iowa, and likely has little chance of winning regardless of who endorses her. 

Now, to be fair, ABC is not the only outlet gushing over the endorsement - it's pretty widespread, with folks all trying to make it sound more meaningful than it is. 

I agree with NH Gov. Chris Sununu, a Haley supporter, who said

If anyone cared about Tim Scott, he'd still be running for president. 

Honestly, I think there are two issues with this: the endorsers, and those who report on the endorsements.

In my opinion, if you're Tim Scott, Doug Burgum or Vivek Ramaswamy, or even folks like Nick Ayers, one of  Mike Pence's former chiefs of staff, you're endorsing Trump because you want something from him, not because you have anything to offer him. 

According to the folks at 538, as of January 14th, Trump had picked up 185 endorsements,

including nine governors, 24 senators, and 116 U.S. representatives. By comparison, only 22 of them had endorsed Florida Gov. Ron DeSantis or former U.N. Ambassador Nikki Haley. 

How many of those governors, senators, and representatives honestly believe Trump needs their endorsement, and how many of them are more interested in making sure folks who can vote for them know they support Trump? 

If you're a political reporter paid to give your best attention to these things, you should be asking yourself, "What's in it for the endorser?" instead of simply giving free publicity to the endorsee.  

And please, do us a favor: when a truly notable endorsement happens - if Mike Pence, or Nancy Pelosi, or Merrick Garland, or Liz Cheney - decides for incomprehensible reasons to support Trump, let us know.