Today's Quiz

Say your company's job is to publish a newspaper. You have some kind of problem with your presses, and you’re not able to deliver the entire paper to your customers. 

Your carriers deliver what they can, all of the things that are printed on Saturday, to as many customers as possible. Meanwhile, you work to resolve the issue, get the rest of the paper printed, and in the hands of your carriers as early as possible, so it can be delivered to homes and retail outlets.

To keep your subscribers informed and up-to-date, do you:

A.   Put an article on your online website a good two hours after you would normally have delivered your newspaper advising that the paper will be late, tell your customers they don't need to call, and extend your Customer Service lines just in case people didn’t listen to you?

B.   Update the online article only once during the day?

C.   Have your president provide updates, embedded in the comments of the un-updated article?

D.   Have your president tweet under his little-used personal account, rather than the newspaper’s account, ten hours after the paper should have been delivered, with a link to an apology?

E.   Fail to respond to tweets from readers who are expressing frustration?

F.   Not email your subscribers (even once) to keep them informed?

If you’re the Syracuse Media Group, you did all of the above today.